Inspired by the “It’s Your Happy Place” campaign, the Hershey's x Altuzarra collaboration brings comfort and indulgence into high fashion. For the FW26 Runway Show at New York Fashion Week, Hershey’s iconic Munsell Maroon appeared across three Altuzarra looks, evoking the emotional core of the Hershey's brand—nostalgia, happiness, and everyday luxury—translated into Altuzarra’s refined, sensual design language.
Look 2
Double breasted shearling coat in Munsell Maroon styled over a brown cotton sweater with scarf detail and suede breen carpenter pants. Worn with a black tack trunk handbag featuring a suede light pink pouch.
Look 4
Double breasted leather jacket with shearling collar in Munsell Maroon worn over an ultra-fine merino wool wrap sweater with a poplin white button up and black wool turtleneck underneath. Styled with cotton carpenter pant in wheat and a black leather maxi cubetto handbag.
Look 29
Double breasted shearling coat in Munsell Maroon styled over a brown cotton sweater with scarf Black bluebell printed v-neck georgette dress worn under a silk double breasted shirt dress in a Munsell Maroon diamond print with hand embroidered diamonds throughout. Styled with black leather origami baguette with silver studs and a black bluebell printed scarf.
"Hershey’s is synonymous with comfort and happiness. Translating that emotional language into fashion, particularly on Valentine’s Day, felt both natural and unexpected. I was drawn to the idea of creating pieces that feel enveloping and intimate, echoing the brand’s warmth and familiarity, and the way clothing can connect us to memory, comfort, and desire.”
Joseph Altuzarra
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